Information about this opportunity
Name of the internship
Department of Business Organization and Marketing - 2026/2027Department/Lab/Unit
Department of Business Organization and MarketingUniversity of the inviting researcher
UNIVERSITE PARIS 13
Internship School Year
2026/2027Research lines/projects
Sport sponsorship and sponsor loyalty. Fan engagement, authenticity and consumer behaviour. Data-driven marketing and digital communication. AI and analytics applied to social, sport or wellbeing contexts.
Who is offering this opportunity?
Name of inviting researcher
María de la Soledad Zapata AgüeraInviting researcher email
soledad.zapata@uma.esAcademic Position of the inviting researcher
Assistant ProfessoExcellence Hub
Responsible AI for SocietyWeb page/ORCID
Who is this opportunity for?
Ideal profile and expertise expected from the invited researcher
Researcher in marketing, consumer behaviour, sport sponsorship, digital communication, data analysis, AI applied to marketing, or health/wellbeing communication. Experience with quantitative methods, surveys and SEM/PLS-SEM is welcome.
Description and additional information
Strenghts of the offer/Expected benefits
Integration in a marketing and consumer behaviour research environment. Collaboration on sport sponsorship, digital communication and data-driven marketing. Opportunity to develop joint papers, datasets and future European research proposals. Access to UMA academic networks and UNINOVIS collaboration opportunities.
Dates and duration
Minimum length of stay (weeks)
NoMaximum length of stay (weeks)
NoPreferred duration
12
Period in which the internship can be made
September to December